They say I've got a hell of a resume.
Just to name a few...
From grassroots to grandiose!
Get On My Level Series
Jul 2018 - Present
Canada's largest fighting game championship has served both as my introduction to esports and a proving ground for my skillset. I have to say, my marketing results are better than my bracket results. Since 2018, I've supported GOML's marketing activities with a roughly 20 million impression social campaign that spent the full weekend on X's trending page in Ontario and hosted activations for Red Bull, Coffee Crisp, the Canadian Red Cross and more!
GENESISĀ 9
January 2023
The largest annual Super Smash Bros tournament puts on a show to behold each year when thousands of fans descend on Northern California to watch history be made. In 2023, I directed the team that managed coverage of the event on X as we built a campaign that generated a record breaking 25 million organic impressions in just 3 days and trended across the USĀ and Canada all weekend long.
PROLINE (an OLGĀ brand)
Sept 2023 - Present
Ontario's original sportsbook has become a household name over the last 30 years. With 100% of profits going back to the province of Ontario, and the largest marketshare (retail + digital) of any operator in Ontario, PROLINEĀ isn't just another sportsbook. Since September 2023, I've been a driving force in the development of the PROLINEĀ Points loyalty program, spearheaded market research into new category offerings, and built partnerships that help keep the brand fresh and in-touch.
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VendorPM
Jan 2023
My first foray outside of live events, VendorPMĀ is a SaaS tool for commercial real estate owners to procure service vendors, manage vendor compliance and centralize an industry that has run on the same tech stack for more than a decade. At VendorPM, my role focused heavily on SEOĀ and the development of content in written, image, and video forms. Our impressions on LinkedIn jumped 153% while IĀ was responsible for the channel and my blog content focused on EV-charging boosted our search rankings dramatically for major keywords.
I'd like to thank the academy!
Earned third place with a team project analyzing and designing marketing plans for the Toyota Mirai in an MGMA01 WIL project sponsored by Toyota Canada.
For achieving the highest mark in the BBB4M International Business course in the 2019-2020 year at St. Thomas Aquinas CSS.
For demonstrating exemplary leadership as VPĀ of Marketing in the Junior Achievement Company, Moana Tae.
For achieving the highest mark in the BOH4M Management Studies course in the 2019-2020 year at St. Thomas Aquinas CSS.